Fitbit Inc (NYSE:FIT) stock is currently pricing at roughly $5.72. Our analysis shows that the stock is widely covered by equity research firms, and target prices are revealing. From a summary standpoint, we track the median one-year price target among 14 analysts covering the company at $7.00. That suggests shares of the stock may have another 18 percent to the upside left to run. Of those analysts we surveyed, the highest price target on recordsits at $10.00, which would imply another 25 percent in upside potential. If we look for a little more qualitative data on the range of expectations, we find in analyst notes that the stock has 0 “Buy” ratings in place. At the same time, 0 rate the stock a “strong buy”, suggesting more conviction in the story. As for the doubters, 0 equity research analyst firms call this stock a “Hold” and 0 consider it bad enough to warrant a “Sell” rating.

Analysts at The Benchmark Company took a look at FIT shares in a research note released on Apr 25, 2017, and issued a Buy rating to this company. Citigroup analysts provided their own take on company recently as well. In a research note published on Jan 31, 2017, the house assigned a Sell rating to this stock. According to a piece that hit the wires on Dec 08, 2016, researchers at Deutsche Bank reconsidered their prior rating on the stock, and lowered it from Buy Perform to Hold.

Fitbit Inc (FIT) Cap Table Analysis

Breaking down the capitalization table is our next goal. From a bird’s eye view, Executives hold 0.03 percent of the stock.

If we take a more granular look, Mr. Andy Missan is one of the largest owners in company capital stock among insiders. According to U.S. Securities and Exchange Commission (SEC) filings, this investor owns 55,000 shares, representing a total current market value of roughly $314600. William R. Zerella is another major player among company insiders, currently holding 2,500 shares as of less than 0.1%, carrying a current market value of $14300. Mr. Edward M. Scal is currently ranked as the number three insider in terms of representation on the cap table for the stock, holding 2,500 shares, valued at around $14300 as of recent close.

We noted a few insider transactions for the stock recently as well.

In a transaction on 2017-03-07, the company’s Director MURRAY STEVEN JOSEPH sold 173,152 company shares for 1038910. That means, once accounting for this transaction, the Director is left with a stake of 4,966,841 shares, carrying a current total market value of $28410331. In addition, by means of a transaction dated 2017-03-07, EVP, GC, & SECRETARY MISSAN ANDY sold 50,000 shares worth $295500. After that transaction, this investor is left with a total holding of 55,000 shares, representing a total investment value of $314600. We also noted a 2017-03-06 transaction in which FIT EVP, INTERACTIVE ROBERTS TIMOTHY M. sold 19,385 shares at a stock price of $6.02, carrying a total value of $116700, after which, this insider’s investment stands at 38,736 shares, with an overall financial value of $221570.

Fitbit Inc (NYSE:FIT) Earnings View 

In the company’s last quarter, FIT EPS moved to $ from $ compared sequentially with the prior quarter. Revenues for the company came in at $M. This stacks up against $M, on a sequential basis.

How does this compare with bottom and top-line expectations? Well, according to what we could find, analysts had been looking for the company to post net income of about $ per share on $M in revenue. That sets up an interesting next quarter report card. We would note that analysts seem to be projecting earnings, on average, for this quarter in the range of $-0.20 to $-0.06. On a year-over-year basis, that compares with an EPS comp of $.